HEy Reader,

I kicked off my year with a personal project to refresh my portfolio. I know, it sounds like a classic "new year, new me" move, but I really wanted to add some fresh, exciting work to my collection. I wrapped it up just last week, and it got me thinking... How’s your portfolio looking?

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If it’s anything like mine was before my refresh 😳 maybe it’s time to give it a little love. It’s so easy to get stuck in the cycle of taking photos without really updating or curating your portfolio.

But trust me, a strong portfolio can make a huuuge difference when it comes to landing those dream clients.

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That’s why I wanted to share a few things I’ve learned along the way to make your portfolio truly shine:

1. Curate ruthlessly

We all have a ton of photos, but only the best should make the cut. I get it—it’s tough to leave out photos you’ve worked hard on, but quality always beats quantity. Select only the images that truly showcase your skills, creativity, and style. Think of it this way…

Your portfolio is like your personal brand - every image should make a statement. A smaller collection of your best work will always leave a stronger impression than a big batch of “okay” shots.

2. Tell a story

Your portfolio should feel like a smooth, visual journey. When you arrange your images in your gallery, think about how they flow together. Clients don’t want to feel like they’re jumping from one random image to another. Create a natural progression that makes the portfolio easy on the eyes and enjoyable to look at. this could be through color, theme, or mood, for example.

The goal is to keep it visually cohesive so the viewer doesn’t have to work hard to understand the connection between your photos. A well-thought-out sequence will make your portfolio more engaging and leave a stronger impression.

3. Presentation is key

Think of your portfolio as a first impression. You want it to be easy to navigate, clean, and professional. High-quality images (even when downsized for web) are a must, but don’t forget about the layout. Keep it simple! Whether it’s a website, PDF, or even a printed portfolio, make sure the design complements your style without distracting from your photos. A well-organized portfolio shows you care about the details, and since we are in a visual business, first impressions matter even more.

4. Show versatility, but keep your signature style

Clients want to see that you can adapt to different types of work, but they also want to know what makes you YOU. Show off your versatility but make sure there’s a consistent thread throughout. This could be a particular editing style, mood, or approach that ties everything together. You want to demonstrate your range, but always keep your unique voice in the mix.

5. Start and end strong

Here’s a little secret: people remember the first and last things they see. When someone opens your portfolio, make sure they’re hooked right away with your strongest image. It should grab their attention and make them want to keep scrolling. And when they reach the end, leave them with something equally as powerful.

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Need a hand with this?

If you’re feeling stuck or overwhelmed with updating your portfolio, I’m now offering a portfolio audit to help you make sure you’re showcasing your best work in the best way possible. Plus, if you book a review, I’m throwing in my Pitching Email Template Pack to help you nail that outreach and get the clients you want!

It’s the perfect combo to start 2025 strong and make sure your portfolio is ready to impress.

Talk to you soon,

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