Hey Reader,

I wanna share my artificial light beginnings with you, and as much of a struggle they were it all led to now working 90% of the time with artificial light 😅

The first time I tried using flash for food photography, I was so sure I’d nail it. I set everything up, hit the shutter, checked the back of my camera, and…

It looked like my food was being interrogated 🙊 Harsh shadows, weird highlights

I thought, Maybe I just need MORE softboxes and lights? So I went shopping. But guess what? It didn’t fix anything

But when I stripped everything back and focused on using simple gear, but knowing exactly how to use it

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⬇️ See the difference for yourself! ⬇️

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How to Get Natural-Looking Light (for Less Than $200!)

✨ Use a simple diffuser: Even a cheap translucent shower curtain works, but I love the foldables and they are not expansive at all. (If you’re just starting out, I’d start with soft light, not hard light!)

✨ Position the light to best work for your scene: Angle and distance make all the difference (knowing this is KEY!)

✨ Bounce the light back using a foam board reflector (super cheap, but works magic!).

✨ Use an affordable off-camera flash: No need for high-end gear at this point. alternatively you can use continuos light as well, there are affordables out there.

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The right photo above was created in this exact way - one flash, one diffuser and one foam box reflector.

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With just these few steps, you can create soft, natural-looking light, you don’t need expensive softbox, no crazy setup, and no waiting for sunlight.

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I break it all down step by step in my Artificial Light for Beginners workshop recording, so you can skip the struggle and start getting pro-level food shots with just one light.

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📢 Since you're a subscriber, you get 10% off! Use code SUBSCRIBER10 at checkout.

👉 Check it out here​

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No more stressing over bad lighting. You got this!

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P.S. Have questions about artificial light? Reply to this email—I’d love to help!